4 stats you should know to help you build your 2018 retail marketing strategy

4 stats you should know to help you build your 2018 retail marketing strategy

Best Practices
Customer Experiences
Influencer Marketing
Product Knowledge
Retail Insights


Despite dramatic headlines, consumers still overwhelmingly shop in a physical store. More than 90% of transactions still happen in-store, with both small and large retailers alike providing a unique in-store experience for customers. But do big-box retailers provide the same level of product recommendations as those from mom-and-pop stores?

A study by ExpertVoice, the world’s largest advocacy marketing platform, analyzing engagement data from more than 420,000 sales associates across 150,000 retail locations found that mom-and-pop store associates, on average, are more knowledgeable and have more product experience than their big-box peers.


When planning for 2018, consider these four facts:

Sales associates at mom-and-pop retailers interact with 14% more brands than those at big-box retailers.

These sales associates are 11% more knowledgeable about product features.


Mom-and-pop store associates have first-hand experience with 2x more products than associates at big-box retailers.



These store associates spend 127% more, buying products for personal use.


With the ever-growing number of choices that consumers have, knowledgeable retail associates who can recommend the best product for the consumer are more important than ever before.

Written By

Eric Calderon , Sr. Manager, Demand Generation

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