Brand Advocacy Resource Roundup
You’ve heard the old adage that anything worth doing is worth doing well. Creating a brand advocacy strategy is no different.
38 articles by David Shum
Elevate Your Reviews
First appearing on the scene in 1999, online reviews are still a relatively young touchpoint in the consumer experience.
The Path, Plan and the Payoff
Although sometimes it may feel like you’re entering uncharted territory to search out the best solutions to build your brand, we promise you are not alone.
Experts at Every Step
As a brand manager you know how to connect and engage with your customers—from brand awareness to brand loyalty.
The Heart of Your Brand
“Modern marketing needs to respectfully meet the needs of customers on their terms instead of aiming to manipulate buyer behavior, opinions, and emotional states as we did in the old
The New Rules of Advocacy
It has been said that, “Old ways won’t open new doors.
Resources for Outdoor Professionals by AMGA & The North Face
As the pandemic shook the country, each industry felt its impact in different ways. Jake Gaventa, the Partnerships Manager for the American Mountain Guides Association (AMGA)
Meet an Expert: Amber Bethe, The Iditarod Trail Invitational Experience
As a non-runner, I’m often shocked at how people complete marathons like it’s a casual jog. Then there are ultra-marathons. And then there’s the Iditarod Trail Invitational (ITI)
Four Things You Didn’t Know You Could Cook on a Traeger
If you’ve never had anything from a Traeger, you’re missing out. My personal favorite is brisket cooked with the Hickory BBQ pellets. However, ribs are a close second.
How ExpertVoice Approves Expert Profiles & Membership
With over one million experts on ExpertVoice, it’s needless to say, credentialing at scale is a major undertaking, especially across all the categories and industries we support.