Author: Eric Calderon
- Customer Experiences, Influencer Marketing, Modern Marketing, Social Media Marketing, User Generated Content (UGC)
- 2018 is already being called the year of the influencer — is your brand ready to embrace this disruption of the status quo? 2017 saw the true emergence of influencer marketing as a widespread and effe
- Customer Experiences, ExpertVoice News, Modern Marketing
- Digital disruption has had ripple effects on brick-and-mortar retail. That’s no secret. But the store is far from dead. Over 90% of retail sales are still happening in the physical store according to
- Best Practices, Customer Experiences, Influencer Marketing, Product Knowledge, Retail Insights
- Despite dramatic headlines, consumers still overwhelmingly shop in a physical store. More than 90% of transactions still happen in-store, with both small and large retailers alike providing a unique i