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Author: Jen Gustavson


- Influencer Marketing, Modern Marketing
- There’s been a lot of chatter about the power of brand advocacy and how social media accelerates it. And for good reason: It’s true. But some people still believe social networks are the only place wh


- Influencer Marketing, Modern Marketing
- One lingering myth surrounding brand advocacy is that it’s not a measurable marketing channel. More often, it’s dismissed as yet another marketing fad that looks nice on paper, but is difficult to exe