Author: Jen Gustavson
- Influencer Marketing, Modern Marketing
- There’s been a lot of chatter about the power of brand advocacy and how social media accelerates it. And for good reason: It’s true. But some people still believe social networks are the only place wh
- Influencer Marketing, Modern Marketing
- One lingering myth surrounding brand advocacy is that it’s not a measurable marketing channel. More often, it’s dismissed as yet another marketing fad that looks nice on paper, but is difficult to exe