Author: Lia Jakubowitz
- Brand Ambassador Programs, Modern Marketing
- It takes a lot to wow customers these days. Groceries can be summoned from a mobile device, then delivered to your front door 60 minutes later. UPS utilizes social media as a tool to anticipate custom
- Influencer Marketing, Modern Marketing, User Generated Content (UGC)
- Among the most prominent voices to extol UGC marketing, the “more than a camera” message of GoPro perhaps best exemplifies what’s possible for companies who know how to put brand ambassadors of all ki
- Influencer Marketing, Modern Marketing, User Generated Content (UGC)
- Studies have found that 92 percent of consumers are more likely to trust the recommendations of friends and family members over brand-sponsored messages when it comes to their purchasing decisions. Co
- Brand Ambassador Programs, Modern Marketing
- Brand ambassadors are not a new concept for marketers. Most brands have used one or more types of brand ambassadors in one way or another. What’s different now is the scale of those brand ambassadors