Author: Jen Robinson
- Advocacy Marketing, Retail Insights
- The ExpertVoice recap of Harvard Business Review's Jan-Feb article by Marshall Fisher, "Retailers Are Squandering Their Most Potent Weapons."
- Influencer Marketing
- 2019 influencer marketing trends show us more real people, and more authentic advertising. Are you ahead of the curve?
- Advocacy Marketing
- “Gotcha” advertising is good for clicks. But is it good for the long haul?
- Modern Marketing
- Some brands are involved politically because it’s rooted in their values. For others, it might not make sense.
- Retail Insights
- Holiday shopping is stressful for everyone: consumers, retailers, and associates. But does it need to be? Here’s how to increase sales and create better experiences.
- Advocacy Marketing
- Building your influencer marketing strategy is easier (and less expensive) than you think.
- Best Practices, Customer Experiences, Modern Marketing
- We asked more than 500 consumers for their insights, and the results are in: consumers seek out recommendations from numerous places.
- Influencer Marketing
- Most companies don’t realize their influencer marketing strategy is neglecting some of the most important influencers of all: retail sales associates.
- Influencer Marketing
- Influencers aren’t giving the recommendations consumers trust. Which means they aren’t converting. But there’s a solution.
- Advocacy Marketing, Best Practices, Influencer Marketing
- Whether we’re consumers, marketers, brands, or retailers, one thing is clear: we need recommendations we can trust. But Amazon's current review problem isn't helping anyone buy more confidently.
- Advocacy Marketing, Best Practices, Influencer Marketing, Modern Marketing, Retail Insights
- Brick-and-mortar is still important to consumers, but with fewer locations, how can a brand and retailer maximize sales? 4 retail experts weigh in on how they achieve their sales goals.
- Advocacy Marketing, Best Practices, Influencer Marketing, Modern Marketing
- As advertising becomes more sophisticated — not to mention noisier — it’s increasingly difficult to capture a consumer’s attention, wallet share, and loyalty. How do brands win? Advocates.