Author: Katie Carlson
- Brand Ambassador Programs, Modern Marketing
- At the most basic level, a brand ambassador is someone who represents a brand in a positive way. Their role is to communicate a brand’s message and educate consumers on various products. Brand ambassa
- ExpertVoice News
- Think about a time you were traveling for work or a friend came to visit and you needed a recommendation for a good restaurant. Did you ask friends or family for recommendations? Did you jump on your
- Modern Marketing, Social Media Marketing, User Generated Content (UGC)
- It’s not easy being marketer these days. We’re continuously bombarded with information especially on social media. The current state of the industry leads many companies to want to be everywhere all t
- Modern Marketing, Social Media Marketing, User Generated Content (UGC)
- Most brands don’t realize the value of user-generated content (UGC), or they’re aware of the benefits, but don’t know how to implement a strategy around UGC. There’s a reason this is one of the hottes
- Brand Ambassador Programs, Modern Marketing, Social Media Marketing
- Clear communication is important in all aspects of business, including your influencer marketing programs. The best thing you can do for your brand is to not be sloppy when communicating with your tea
- Modern Marketing, Social Media Marketing
- There’s so much noise on the Internet and social media platforms that companies are finding it difficult to be seen and heard. Not only do you need to build fans who love your brand and products onlin
- Brand Ambassador Programs, Influencer Marketing, Modern Marketing
- A common question among brands who work with influencers is how to compensate brand ambassadors. I challenge you to think beyond monetary compensation and come up with creative ways to thank them for
- Influencer Marketing, Modern Marketing, User Generated Content (UGC)
- Interactive experiences are always more engaging than simply communicating information to your audience in lecture format. Studies show that users are more likely to engage with content when it’s pres
- Social Media Marketing, User Generated Content (UGC)
- Any marketer knows how much time and effort it takes to create a successful social campaign. It only makes sense that you’d want to do everything possible to ensure your content reaches as many releva
- Influencer Marketing, Modern Marketing
- The better aligned your influencers are with your vision, message, goals and products, the better chance you’ll have at running a successful campaign. Identifying your ideal influencer persona is crit
- Influencer Marketing, Social Media Marketing
- Yes, it’s that time of the year again when marketers everywhere are starting to plan their social media marketing strategy for the holidays. With the evolution of social media marketing and the rise o
- Influencer Marketing, Social Media Marketing
- Trust is the most important thing in any relationship, including the one between a brand and their customers. Providing valuable content, building a strong connection and delivering consistent messagi