ExpertVoice commissioned a study earlier this year to learn what has the largest impact on an individual’s likelihood to recommend a brand.
ExpertVoice is a digital platform where brands can easily find, educate and reward their most influential advocates.
Marketing on social media is not simply posting content on your brand’s account with a witty caption and relevant hashtags.
With the rise of social media came the rise of social influencers. Typically, social influencers are knowledgeable and experienced in their industry, making their opinions, product reviews and recommendations valuable.
If you’re like 86% of marketers, you used influencer marketing in 2017.
How are things going with your retail sales associate influencer marketing strategy? We’re guessing you just said, “wait, what?” to yourself.
Marketers consistently look for ways to increase awareness and push consumers down the purchase path, and influencer marketing remains a solid option.
Amazon has a serious review problem. They’re investigating the allegations of employee bribery, and they’re trying to crack down on reviews.
Recent studies paint a worrisome picture about the current state of retail: only 32% of consumers find retail sales associates helpful.
Marketers have a tough job to do. As advertising becomes more sophisticated — not to mention noisier — it’s increasingly difficult to capture a consumer’s attention, wallet share, and loyalty.