Social media marketing: Identify the right strategy for your brand
Marketing on social media is not simply posting content on your brand’s account with a witty caption and relevant hashtags.
Who and what are influencers?
With the rise of social media came the rise of social influencers. Typically, social influencers are knowledgeable and experienced in their industry, making their opinions, product reviews and recommendations valuable.
2019 influencer marketing trends to implement
If you’re like 86% of marketers, you used influencer marketing in 2017.
You might be neglecting your retail sales associates
How are things going with your retail sales associate influencer marketing strategy? We’re guessing you just said, “wait, what?” to yourself.
Consumers need better recommendations from influencers
Marketers consistently look for ways to increase awareness and push consumers down the purchase path, and influencer marketing remains a solid option.
Amazon’s review problem hurts the entire industry
Amazon has a serious review problem. They’re investigating the allegations of employee bribery, and they’re trying to crack down on reviews.
Selling more with less: 6 expert tips to increase sales
Recent studies paint a worrisome picture about the current state of retail: only 32% of consumers find retail sales associates helpful.
How brands win in today’s complex consumer buying journey
Marketers have a tough job to do. As advertising becomes more sophisticated — not to mention noisier — it’s increasingly difficult to capture a consumer’s attention, wallet share, and loyalty.
Reviews aren’t enough for consumers
I have four loves in my life. My husband, my son, my dog (most of the time), and my vacuum.
How to help the overwhelmed consumer make the right choice
Every day you wake up and face an incredible amount of choices. From the mundane (what to wear to work), to the meaningful (how to spend your time).