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What is Influencer Marketing | Strategic Influencers For Your Brand

Influencer marketing is a way to quickly build brand awareness for your company. In the past, brands used celebrities to promote their products.

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Recommendations: Reviews Raised Right

It’s summertime and the livin’ is easy — except when your barbecuer breaks down mid-barbecue.

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Social media marketing: Identify the right strategy for your brand

Marketing on social media is not simply posting content on your brand’s account with a witty caption and relevant hashtags.

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Expert education leads to expert recommendations

Experts make product recommendations everyday to consumers and in order to be effective recommenders, they need to be knowledgeable about product details and brand history.

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Is it authentic for your brand to be politically outspoken? Here’s what you need to know.

On December 4, 2017, consumers in search of jackets and hats found a black page with stark white lettering announcing their property had been stolen by the President of the

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Do product recommendations convince consumers to make a purchase?

Brands have limitless opportunities to get in front of today’s consumer on their path to purchase.

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Selling more with less: 6 expert tips to increase sales

Recent studies paint a worrisome picture about the current state of retail: only 32% of consumers find retail sales associates helpful.

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How brands win in today’s complex consumer buying journey

Marketers have a tough job to do. As advertising becomes more sophisticated — not to mention noisier — it’s increasingly difficult to capture a consumer’s attention, wallet share, and loyalty.

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Reviews aren’t enough for consumers

I have four loves in my life. My husband, my son, my dog (most of the time), and my vacuum.

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How to help the overwhelmed consumer make the right choice

Every day you wake up and face an incredible amount of choices. From the mundane (what to wear to work), to the meaningful (how to spend your time).

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