Social media marketing: Identify the right strategy for your brand
Marketing on social media is not simply posting content on your brand’s account with a witty caption and relevant hashtags.
Expert education leads to expert recommendations
Experts make product recommendations everyday to consumers and in order to be effective recommenders, they need to be knowledgeable about product details and brand history.
Is it authentic for your brand to be politically outspoken? Here’s what you need to know.
On December 4, 2017, consumers in search of jackets and hats found a black page with stark white lettering announcing their property had been stolen by the President of the
Do product recommendations convince consumers to make a purchase?
Brands have limitless opportunities to get in front of today’s consumer on their path to purchase.
Selling more with less: 6 expert tips to increase sales
Recent studies paint a worrisome picture about the current state of retail: only 32% of consumers find retail sales associates helpful.
How brands win in today’s complex consumer buying journey
Marketers have a tough job to do. As advertising becomes more sophisticated — not to mention noisier — it’s increasingly difficult to capture a consumer’s attention, wallet share, and loyalty.
Reviews aren’t enough for consumers
I have four loves in my life. My husband, my son, my dog (most of the time), and my vacuum.
How to help the overwhelmed consumer make the right choice
Every day you wake up and face an incredible amount of choices. From the mundane (what to wear to work), to the meaningful (how to spend your time).
3 steps to an advocacy marketing strategy
Humans are obsessed with trust, and for good reason. It defines relationships, allows us to confidently leave the house every morning, and leads to peace of mind.
Why marketers need to reconsider ad spend for 2019
We live in an exciting time for marketers and advertisers. Technology enables us to do complex targeting, reach curated audiences, and draw even the most granular data.