Marketing on social media is not simply posting content on your brand’s account with a witty caption and relevant hashtags.
Experts make product recommendations everyday to consumers and in order to be effective recommenders, they need to be knowledgeable about product details and brand history.
On December 4, 2017, consumers in search of jackets and hats found a black page with stark white lettering announcing their property had been stolen by the President of the
Brands have limitless opportunities to get in front of today’s consumer on their path to purchase.
Recent studies paint a worrisome picture about the current state of retail: only 32% of consumers find retail sales associates helpful.
Marketers have a tough job to do. As advertising becomes more sophisticated — not to mention noisier — it’s increasingly difficult to capture a consumer’s attention, wallet share, and loyalty.
I have four loves in my life. My husband, my son, my dog (most of the time), and my vacuum.
Every day you wake up and face an incredible amount of choices. From the mundane (what to wear to work), to the meaningful (how to spend your time).
Humans are obsessed with trust, and for good reason. It defines relationships, allows us to confidently leave the house every morning, and leads to peace of mind.
We live in an exciting time for marketers and advertisers. Technology enables us to do complex targeting, reach curated audiences, and draw even the most granular data.