The Durable Strategy | Gated
The Durable Strategy - Advocacy Marketing
Supply chain challenges and inventory shortages are major ongoing hurdles for many brands, large and small. With little to no products to sell (and fewer sales dollars to reinvest in marketing), traditional marketing channels focused on driving immediate transactions don’t make a ton of sense.
But there is a marketing investment that does make sense during challenging times, one that’s more long-term and can weather any economic storm: advocacy marketing.