How Consumer Electronic Brands of All Sizes Build Advocacy

Learn how JBL, a leading consumer electronic brand with 75 years of history, approaches advocacy marketing. Hear from Ty DeVille, Senior Manager of Key Accounts for Harman International, who's currently focused on building the JBL brand in United States by overseeing 22,000 doors of distribution. You'll learn how JBL views everything from direct to consumer strategy, the importance of product recommendations, how they are responding to the challenge 2020 has brought to the retail landscape, and much more. Spend the first nine minutes learning more about the solutions ExpertVoice offers to partners like JBL as they aim to improve the consumer buying experience.