First appearing on the scene in 1999, online reviews are still a relatively young touchpoint in the consumer experience. But at just 21 years old, they’ve seen a fair share of growth and development over the years. Their influence that doesn’t show signs of slowing down is impressive and far-reaching. According to Forbes.com, online reviews have been shown to impact 67% of purchasing decisions and 84% of people trust online reviews as much as a personal recommendation.
Online reviews have managed to make it out of the awkward teenage years and now they’re ready for the adventure of adulthood. But just because they’re here to stay, it doesn’t mean that they have to stay stagnant. It’s time to elevate your reviews.
The next step in the online review revolution is the latest tool from ExpertVoice, the all-new E-commerce Advocacy Solution—an integrated website plugin for expert reviews.
Alongside reviews from everyday consumers, picture your product pages filled with genuine, high-quality, helpful reviews from certified experts.
The expert reviews will stand out with several key features:
|Name, face, and qualifications: Bryan Taylor is a 6-year expert in the Ski category and works as a Winter Resort Employee.||Relevant details and real world experience: Jason Corbett stepped up this review with a picture using the actual product and specific details only an expert could provide.||An overall rating: Brandon Bogan rounded out the review with one final overall rating, giving the product 10 points, making it a likely recommendation.|
With the E-commerce Advocacy Solution you can place reviews from real experts where it matters most—right by the product and in front of your customers. You’ll enhance your e-commerce ability and your customers will buy with confidence knowing the product has been tested by a credible, experienced, and genuine professional.