Devin Vernick

How ExpertVoice’s new partnership with Bazaarvoice will unleash the power of your expert reviews As an ExpertVoice brand customer, you know the power of expert reviews. You know that 75% of U.S. shoppers always read product reviews, and 40% of them won’t even make a purchase unless user-generated content is present on the brand or […]

Bringing balance back to the marketing mix BlogInfluencer MarketingModern Marketing By Prev Next As a lifelong learner of the marketing craft, I find myself buried in publications, LinkedIn Learning, and attending all types of conferences. This year, I’ve had the privilege of hitting the road with Digital Summit — taking the stage at marketing conferences […]

Influencer marketing has been the talk of the town lately — and for good reason. With consumers that are able to block out the myriad of advertisements they see, forward-thinking brands take a different route. No more competing for air-time or ad space, these brands go directly to the people who live and breathe their […]

ExpertVoice by the Numbers Blog By Prev Next At ExpertVoice, we’re always talking about how experts can make a tangible impact on your brand’s reputation and sales growth, but we’ll let the numbers speak for themselves. In 2017, almost a million experts engaged on ExpertVoice — 979,457 to be exact. With an average of 31,000+ […]

Brands we love: YETI is blowing up a boring market Client StoriesExpertVoice Brand StoriesInfluencer MarketingModern Marketing By Prev Next Is a $400 cooler a worthwhile investment? We could debate that forever. What’s not up for debate: YETI Coolers is king of the red-hot “super cooler” category. We’re talking heavy-duty, injected, rotomolded coolers — not your dad’s $50 […]

Modern marketer’s challenge: Celebrity endorsements aren’t enough Influencer MarketingModern Marketing By Prev Next Roger Federer is many things. The greatest tennis player of all time, a father, and… an expert in pasta? Pasta company Barilla features Federer in a new ad where he arrives with boxes of Barilla pasta in his tennis bag, ready to […]

Sometimes it’s the little things that make a big impression. Whether you are shopping on a budget or looking for something small to tuck into a stocking, this gift guide has you covered. 1. Sip on the go: Bison Tumbler This drop-resistant tumbler is made of ultra-thick stainless steel to handle hot or cold drinks […]

To lots of us, sampling brings the aisles of Costo to mind (and yes, apparently, they do notice us coming back for seconds). Giving out free products in the hopes that a customer will return to buy, subscribe or become a brand loyalist. But sampling can be so much more than that for brands.  Product […]

As snow returns to the mountains and the peaks all turn sparkling white, skiers, snowboarders and adventurers dream of powder days. Help the snow lovers in your life explore their favorite winter wonderlands with top gear at a low price. 1. Layer up in a fully-featured ski jacket: Mammut Stoney HS Jacket    The perfect […]

The holiday season is here, and there’s one way to make sure you get exactly what’s on your list. Treat yourself.  As you’re busy gift shopping, don’t forget to grab something for yourself. We’ve compiled a list of ten of the most loved products on ExpertVoice, so you can gift yourself something special. 1. Sip in […]

This month, we connected with Carson McCann, an expert whose experience in the Boy Scouts of America and being an Eagle Scout has led him to seek out some pretty amazing adventures. He shares these wild experiences with us, the products that make these trips successful, great advice and more. Where are you from? “I […]

Ready to refresh your gear closet? As you say goodbye to summer adventures and pull out apparel for crisper weather, it’s a good time to reassess which pieces are ready to hit the trails and which deserve to be retired. We combed through what outdoor brands on ExpertVoice have planned for Fall 2023 to bring […]

Brands with overstocked products are looking for new ways to think about closing out that end-of-lifecycle product. The typical liquidation solution comes with a lot of pitfalls. An outlet on ExpertVoice provides brands with a better option. Brand outlets hosted on ExpertVoice address inventory challenges inside a gated channel Yes, you read that right, the […]

Which optic should you be using?  There are countless reviews and opinions to be found about which optic is best. Let’s keep it simple: By focusing on specific features that you need for your hunt, you can make an informed decision and save big on the perfect optic. We sifted through thousands of reviews from […]

‘Employee engagement’ has often been dismissed as just another corporate buzzword, a metric to track or a trending LinkedIn topic to hashtag.  But in a space like retail, where customer-employee interactions are happening in real-time, all the time, it matters.  Engaged retail employees are the key to positive customer experiences.  The role of retail sales […]

Bryson Tibbitts’ background in neuroscience gives him a unique perspective and approach to rock climbing. We caught up with Bryson to learn what sparked his passion for climbing, what he’s working on now and his tips for those looking to get into or advance in the sport. What first drew you to climbing?  “I originally […]

This four-week online event celebrates and rewards industry insiders on ExpertVoice. Key takeaways: September 2023 is Expert Appreciation Month, and ExpertVoice brands are encouraged to engage experts on the platform throughout the month. Weekly Flash Deals and a Flash Event will kick off from 9/5 – 9/11, and brands can offer additional incentives during this […]

When Neyra Rosa isn’t running the trails or competing in marathons or ultras, she’s sharing her passion for trail running in other ways — like with her customers at The North Face Outlet in Berkeley, California or through Black Girls Run, a running group that helps Black women and girls maintain healthy lifestyles. She’s also […]