Shelby Adams

How ExpertVoice’s new partnership with Bazaarvoice will unleash the power of your expert reviews As an ExpertVoice brand customer, you know the power of expert reviews. You know that 75% of U.S. shoppers always read product reviews, and 40% of them won’t even make a purchase unless user-generated content is present on the brand or […]

Bringing balance back to the marketing mix BlogInfluencer MarketingModern Marketing By Prev Next As a lifelong learner of the marketing craft, I find myself buried in publications, LinkedIn Learning, and attending all types of conferences. This year, I’ve had the privilege of hitting the road with Digital Summit — taking the stage at marketing conferences […]

Influencer marketing has been the talk of the town lately — and for good reason. With consumers that are able to block out the myriad of advertisements they see, forward-thinking brands take a different route. No more competing for air-time or ad space, these brands go directly to the people who live and breathe their […]

ExpertVoice by the Numbers Blog By Prev Next At ExpertVoice, we’re always talking about how experts can make a tangible impact on your brand’s reputation and sales growth, but we’ll let the numbers speak for themselves. In 2017, almost a million experts engaged on ExpertVoice — 979,457 to be exact. With an average of 31,000+ […]

Brands we love: YETI is blowing up a boring market Client StoriesExpertVoice Brand StoriesInfluencer MarketingModern Marketing By Prev Next Is a $400 cooler a worthwhile investment? We could debate that forever. What’s not up for debate: YETI Coolers is king of the red-hot “super cooler” category. We’re talking heavy-duty, injected, rotomolded coolers — not your dad’s $50 […]

Modern marketer’s challenge: Celebrity endorsements aren’t enough Influencer MarketingModern Marketing By Prev Next Roger Federer is many things. The greatest tennis player of all time, a father, and… an expert in pasta? Pasta company Barilla features Federer in a new ad where he arrives with boxes of Barilla pasta in his tennis bag, ready to […]

Bryson Tibbitts’ background in neuroscience gives him a unique perspective and approach to rock climbing. We caught up with Bryson to learn what sparked his passion for climbing, what he’s working on now and his tips for those looking to get into or advance in the sport. What first drew you to climbing?  “I originally […]

This four-week online event celebrates and rewards industry insiders on ExpertVoice. Key takeaways: September 2023 is Expert Appreciation Month, and ExpertVoice brands are encouraged to engage experts on the platform throughout the month. Weekly Flash Deals and a Flash Event will kick off from 9/5 – 9/11, and brands can offer additional incentives during this […]

When Neyra Rosa isn’t running the trails or competing in marathons or ultras, she’s sharing her passion for trail running in other ways — like with her customers at The North Face Outlet in Berkeley, California or through Black Girls Run, a running group that helps Black women and girls maintain healthy lifestyles. She’s also […]

Get inspired by these innovative brand-created campaigns designed to educate and reward experts. Many brands have embraced the publishing tools in the Advocacy Platform Campaign Manager to grow their ExpertVoice program. With seven distinct campaign types* to pick from, connecting with ExpertVoice members is easier than ever. Campaigns focused on education and seeding, in particular, […]

This month, we connected with Gilian Hansen, a woman whose drive to explore the outdoors has led her to hike the famous John Muir trail, a 211-mile through-hike that runs over some of the most difficult terrain California has to offer. She isn’t slowing down though, and shares some insight on her favorite gear and […]

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Elevate your camping experience There’s nothing quite like a night outdoors. But if you’ve ever tossed and turned in a tent, you know that it’s also hard to beat the comforts of home. What if you could have a bit of both? We’ve rounded up five ways to add comfort to your campsite. Check out […]

Looking for a powerful tool to boost your brand’s sell-through and reach a wider audience of industry insiders? Look no further than ExpertVoice Flash Deals. This new offering allows you to engage with experts and supercharge your sales during a one-week promotion on ExpertVoice.  In this blog post, we’ll delve into the exciting offering of […]

Float your fly farther Casting from the riverbank or shoreline can only take your fly so far. Motorboats, skiffs and kayaks can get you out on the water — but your free range to fling that fly is restricted from a seated position.  That’s why some experts say the best solution is casting from a […]

Getting more of the right people talking about your brand is easier than ever. Still, the marketer’s to-do list can be overwhelming. Pair that with the “should-do” list, and it quickly becomes unmanageable. Product sampling shouldn’t be one of those activities that weighs down your team. Typical approaches to product sampling  Product sampling isn’t a […]

Nutrition is a team sport. If your diet doesn’t supply all of the nutrients to support your lifestyle, recruiting a roster of supplements can help cover the gaps.   Because no one’s diet or lifestyle is quite like yours, no individual supplement routine is identical to another. With this in mind, ExpertVoice gathered expert favorites — […]

Jacob Harlow has 14 years of law enforcement and firefighting experience under his belt and has been an ExpertVoice member for more than 12 of those years. He’s saved lives throughout his career, having taken part battling chemical fires, assisting in swift water rescues and more.  Jacob sat down with ExpertVoice to share insights from […]