Garmin Accelerates Product Expertise Among Sales Associates With Experticity
3POINT5.COM PLATFORM ALLOWS GARMIN TO EXPAND PRODUCT TRAINING, REACH MORE SALES ASSOCIATES IN RETAIL STORES
SALT LAKE CITY, Utah – Feb. 10, 2014 – Expertvoice, the leading platform for building and rewarding expertise within retail, today announced that Garmin International Inc. has selected Expertvoice’s 3point5.com platform to enhance its training strategy, creating more knowledgeable product experts in retail stores throughout the country. Garmin, the global leader in satellite navigation, has created interactive training videos for its outdoor and fitness markets in order to give the retail associate expanded knowledge of the product features and benefits, creating an exceptional buying experience for consumers.
“Our products are designed to be easy to use, and provide great value, features and benefits to consumers,” said Susan Lyman, director of marketing at Garmin. “In order to fully benefit the customer, we want them to understand our products beyond the most basic features. Providing the proper tools to the retail sales associate will ultimately enable our consumers to buy the right product that will give them an enhanced experience while running, golfing, cycling, hunting, or hiking.”
Prior to its partnership with Expertvoice, Garmin relied solely on regional trainers that call on individual stores to train the retail personnel during scheduled visits. Garmin now enhances its existing program with 3point5 training modules.
“3point5 allows us to train associates even when they aren’t in their stores, so we can reach more associates than we can on foot,” explains Lyman. “We also have access to analytics to give us insight into how many retailers are taking and passing the training and whether they are participating in our pro deal for retail sales associates. The real benefit of 3point5 training is getting our products in the hands of retail associates so they aren’t just explaining features and benefits – they’ve actually experienced them.”
Expertvoice’s web-based retail training portal, 3point5.com, works with more than 600 brands and more than 65,000 retail locations to help retail associates gain expertise in the brands they sell. Companies like Garmin trust Expertvoice to deliver the product information that sales associates need to bring expertise back to the retail buying experience.
“We’re thrilled to partner with Garmin to create passionate, engaged, and knowledgeable sales associates with all the tools and expertise they need to sell its innovative outdoor and fitness products,” said Tom Stockham, CEO of Expertvoice. “Garmin understands the benefit of investing in today’s sales associate and has made an important investment to help them create a better buying experience for customers.”
About Garmin International Inc.
Garmin International Inc. is a subsidiary of Garmin Ltd. (Nasdaq: GRMN), the global leader in satellite navigation. Since 1989, this group of companies has designed, manufactured, marketed and sold navigation, communication and information devices and applications – most of which are enabled by GPS technology. Garmin’s products serve automotive, mobile, wireless, outdoor recreation, marine, aviation, and OEM applications. Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. For more information, visit Garmin’s virtual pressroom at www.garmin.com/pressroom or contact the Media Relations department at 913-397-8200. Garmin is a registered trademark of Garmin Ltd.
Expertvoice, Inc. is growing the world’s largest community of influential experts to drive retail sales and create premier buying experiences through its expert knowledge platform, 3point5.com and its expert incentive platform, ProMotive.com. Together the platforms bring together thousands of the most innovative, forward-thinking brands and retailers, and hundreds of thousands of trusted product experts to drive better sales and an improved customer buying experience. The company’s on-demand and performance-based products enable brands and retailers to educate, deliver incentives and foster firsthand product experience to credible, category-specific experts as well as collect important insights and analyze their effectiveness. By fostering long-term, high-value relationships, manufacturers see better results, retailers improve performance, experts are rewarded for their knowledge and consumers have better buying experiences. Expertvoice currently works with over 600 brands, 65,000 retail locations and nearly 1.5 million influential experts. Learn more about the company at www.expertvoice.com.