Influencer Marketing: Get Up to Speed or Get Left Behind

Influencer Marketing: Get Up to Speed or Get Left Behind

Influencer Marketing
Modern Marketing


An authentic endorsement from a loyal fan is what all brands strive for because it’s a strong indicator for reaching business goals. Building audience engagement and working with enthusiastic brand ambassadors is how brands spread their message and share news about existing and new products.

Bloggers and creatives, also known as influencers, are one of the most effective ways to promote your goods and services. Consumers trust recommendations from friends, family and influencers over an advertisement that’s sent directly from a brand. See why influencer marketing is dominating the new era of marketing and how you can get up to speed, instead of getting left behind.

Influencer Marketing Matters

Online marketing, social media and technology have changed the way we interact with each other as well as how we buy and sell products. Cut through the social media noise and save your team time by attracting and engaging the right target audience via your influencers. Assuming you’ve done the work to choose the right social media stars for the job, you’ll be on your way to sparking the interest of new fans and spreading authentic endorsements.

Influencers are key to making meaningful, long-term connections with your audience. A genuine promotion of products has proven time and time again to be more effective than traditional advertising strategies. This holds especially true with younger generations. Consumers have come to tune out advertisements and are looking to their social networks for input, experiences and reviews about a brand.

Build Authentic Relationships & Trust with your Fans

Relationship building is key to a successful influencer program. This is why you want to make sure you select influencers who align with your brand message and marketing goals. Genuine passion and love for your products will shine through the voice of your influencer, and you’ll be less likely to experience any negative feedback from your audience.

Influencers are influencers because their audience trusts them. Be mindful that you can’t always assume someone’s a good fit for your brand and that you’ll land a partnership with them. Most influencers will need to genuinely like and trust a company to endorse or promote them. Collaboration and open communication is the backbone of making your plans on paper come to life and drive sales.

Does it Work?

The short answer is, yes, influencer marketing works. Influencer marketing isn’t a one-size-fits-all model. While the return on investment hasn’t always been easy to prove, there are plenty of tools and analytics that’ll help you show the value of this marketing strategy to your team. Not that buzz will immediately transform into more sales, a general uplift in consumers talking positively about your brand is as much of a key measurement as sales.


The influencer marketing movement is more prominent in marketing than it’s ever been. Do your due diligence and work with influencers who will represent your brand with an authentic voice and create positive social talk around your brand and products. Relationships and public trust are a few, among many, benefits you’ll experience working with these social media superstars.

Written By

Katie Carlson , Contributing Author

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