January site trends and new brands

Blog
Experticity News


Jan.22.19


3 MIN READ

January site trends and new brands

Blog
Experticity News




3 MIN READ

2019 kicked off with new brands like Oakley, Garden of Life and a boon in mobile users. Check out the monthly blog post for a full recap!

Six new brands launched their programs to the ExpertVoice community since we visited last month, and engagement numbers tell us that experts are welcoming new opportunities to improve their recommendations during a traditional time of a dip in retail transactions. Welcome to the ExpertVoice family:

 

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As we look back on 2018, we are also pleased to report that usage of the ExpertVoice app is on the rise, in a big way. This is important to you, the brand, because that means more and more experts are connecting with you from the sales floor, in the break room, on their commute home or perhaps just while they are waiting for dinner to warm up. Check out these latest stats:

 

  • Monthly active users of the ExpertVoice APP are up by 23.6% over 2017, which translates to over 388,000 unique users of the app in 2018.
  • 39% of all traffic is now coming from the ExpertVoice mobile app.
  • Our experts speak a lot of languages! While only a small number of brands translate their content into another language, the app has been downloaded by over 3,500 people that have 42 different non-English languages set as their default.
  • Several enhancements were made to the app this year, but perhaps the most exciting was the addition of global search, which allowed for the ability of an expert to discover a brand by searching for a product, making brand more easily discoverable to their expert audience.

 

Here’s a little recap of what’s been happening around the ExpertVoice platform in the last month. If you are interested in learning more or would love us to share other information, just reach out:

Experts took 933,518 EduGames last month.

20,794 new experts joined ExpertVoice in December.

Experts placed 55,625 orders last month.

Experts purchased $7.7M worth of products last month.

Experts made 6,788 digital recommendations* on ExpertVoice in December (which, if you’ve been paying attention, is an increase of over 2,000 recommendations from last month!).

Experts uploaded 4,808 pieces of UGC** last month to ExpertVoice.

 

*What’s a recommendation? Check out any hosted store on the platform, experts can write a recommendation about the gear they own as well as leave a likelihood to recommend score.

**What’s UGC? This is User Generated Content that the experts have loaded to the ExpertVoice platform, often tagging brands that they are using in the photo.

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