Fewer days in the month of February didn’t equate to fewer brands joining the ExpertVoice platform! From brands like Zebco, Rylo and U.S. Optics who kicked off their programs by polling experts to understand brand sentiment to brands in the health and nutrition, pet, hunt, fish, tactical, action sports and outdoor arena who are now providing opportunities for experts to gain first-hand knowledge and experience we kept our audience busy last month.
Welcome to the ExpertVoice family:
We love seeing how brands leverage the many opportunities to engage their expert advocates. One simply can’t argue the impact that first-hand knowledge and experience has on the ability to make a stronger recommendation (Learn and Buy campaigns are some of our most popular products), but expert feedback also provides brands valuable insight about how to make a greater impact on consumer sales. The surveys that Zebco, Rylo and U.S. Optics are running will provide insights they can use to build programs specifically designed to address expert questions, overcome obstacles and/or bring greater awareness to certain products or the brand itself – an awesome way to start building advocacy with your target audience. If gathering insights is of interest to you, please reach out to your account executive.
Speaking of your audience, here’s a little recap of what’s been happening around the ExpertVoice platform in the last month. If you are interested in learning more or would like to see other stats, just reach out:
- Experts took 560,862 EduGames last month.
- 15,683 new experts joined ExpertVoice in February.
- Experts placed 38,800 orders in last month.
- Experts purchased $5,075,871 worth of products last month.
- Experts made 3,127 digital recommendations* on ExpertVoice in February.
- Experts uploaded 2,784 pieces of UGC** last month to ExpertVoice.
*What’s a recommendation? Check out any hosted store on the platform, experts can write a recommendation about the gear they own as well as leave a likelihood to recommend score.
**What’s UGC? This is User Generated Content that the experts have loaded to the ExpertVoice platform, often tagging brands that they are using in the photo.