Jason loves to post photos of his newest gear, comment on other posts, and keep up to date on his favorite brands and products with in-depth content and videos.

As a guide I love seeing repeat customers show up decked out in the gear I recommended last year.

Alex doesn't just work at one of the largest beauty retailers, she also buys beauty products daily and posts about them on her Instagram. She also tests her knowledge of beauty trends and insights, and has dozens of buying conversations with her friends, family and complete strangers. How do we know? We track it, analyze it and frankly, she tells us.

Nothing gives me more satisfaction than helping my friends and co-workers fall in love with a new product. I'm addicted to beauty - and Experticity helps me feed that addiction!

Bob never stops running — unless it's to spend time claiming the perks he gets from quizzing himself on the hours of exclusive Run category content available on Experticity.

I'm VERY hard on new shoe purchases — if I don't love something after one run, it's out. Experticity has helped me get into shoes I love year after year, which helps me feel confident recommending to my customers.

Diana is a bit of a renaissance woman. Consumer Electronics, Fitness, Climbing and Housewares are but a few areas of her expertise. Her blog, "The Modern Momma," is filled with endless questions posed to her by men and women as passionate as her — but looking for a little guru guidance.

Experticity is my secret weapon. People have no idea how I stay informed and always have the latest and greatest gear...It's my dirty little secret.