Influencer marketing is about more than just likes, shares, or reach. That celebrity endorsement or paid social post might provide a nice engagement lift early on, but it’s authentic influence that matters most to your brand, your customers, and your ROI.

But measuring the impact of influencer marketing can be elusive. Until now. According to research from Jonah Berger, author of Contagious, and The Keller Fay Group – micro influencers are more valuable than ever.

In just a single week, Experticity’s micro-influencers have 22.2x more buying conversations than typical consumers. Now imagine that influence spread across their channels over an entire year — and how many average consumer engagements you’d need to compare to the impact of just one micro-influencer.

So what results can a brand expect by empowering and engaging micro-influencers with insider access to their favorite brands and products? Compared to the general population, Experticity experts provide stronger recommendations that result in “go buy it or try it” moments. In fact, 74% of Experticity influencers have a conversation that results in someone following up on and seriously considering a product recommendation. That’s why 82% of those who receive a recommendation from an Experticity influencer are highly likely to follow the recommendation.

Remember— if one expert can make a sale, imagine what a whole network can do. Experticity allows you to do just that: build a network of influencers you can inspire, educate, and engage with for years to come — all while quantifying the ROI of your influencer marketing strategy.

Tips: So how to get started? First, define what an influencer looks like for your brand. Where do they shop? What do they like to do with their spare time? Second, empower those influencers with insider knowledge about your brand and access to products. Third, define your metrics for success and align them with the marketing KPIs that are most important to your brand.