Month in a Minute: 10 marketing stories from around the web we think you’ll love

Blog


Feb.15.19


1 MIN READ

Every day there are more than 3 million blogs posts created, more than 4 million hours of content uploaded to YouTube and well north of 5 billion Google searches. With our Month in a Minute series we save you from the bottomless pit of the Internet and serve you up 10 stories from recent weeks that we think you’ll love.

Month in a Minute: 10 stories from around the web we think you’ll love

  • REI President and CEO Jerry Stritzke is resigning on March 15 after he and the Board of Directors agreed that his relationship with another leader in the outdoor industry is a perceived conflict of interest.
  • Procter & Gamble’s chief brand officer is prepping for a ‘world with no ads.’ Should you be prepping too?
  • What makes consumers 90 percent more likely to buy? How about being helped by a knowledgeable sales associate.
  • Camber Outdoors Executive Director Deanne Buck has resigned after six years at the helm of the organization. Buck will be replaced, on an interim basis, by Camber board member Diana Seung, former executive vice president of merchandising at backcountry.com.
  • “Understaffing stores and undertraining workers was never a good idea, but it’s especially bad now, because it takes away the biggest advantage traditional stores have over e-tailers: a live person a customer can talk with face-to-face,” Marshall Fisher and his Wharton School colleagues talk about “Retail’s Big Mistake” on the Knowledge@Wharton podcast.
  • It’s simple – the store of the future depends on employees.
  • Some big brands are taking a look at a new zero-waste platform. With fewer resources, are smaller brands able to keep up?
  • The Fyre Festival was an undeniable disaster, here are some lessons learned from the festival’s mishandling of influencer marketing.
  • U.S. is said to weigh 60-day extension for China tariff deadline.
  • 5 lessons learned from a first time attendee of Outdoor Retailer.
Written By

Connor Jones , Sr. Manager of PR and Communications
ExpertVoice

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