Month in a Minute Nov ‘19: 10 marketing stories from around the web we think you’ll love

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Nov.22.19
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Every day there are more than 3 million blogs posts created, more than 4 million hours of content uploaded to YouTube and well north of 5 billion Google searches. With our Month in a Minute series we save you from the bottomless pit of the Internet and serve you up 10 stories from recent weeks that we think you’ll love. 

  1. One tough mother, Gert Boyle, long-time leader and the Chairman of the Board of Directors of Columbia Sportswear Company, passed away at 95.
  2. FTC tells influencers how to properly disclose ad on social.
  3. Jake Burton Carpenter, who outfitted snowboarders and championed their sport, died at 65.
  4. Product education leads to a 76% lift in the number of recommendations experts make.
  5. In 2018 GNC announced that it had a three-year plan to close 700 stores. This month, they announced that 900 stores would be closing before 2020.
  6. After trademark litigation blowback, Backcountry fires law firm, drops all lawsuits and begins rebuilding relationships.
  7. American Outdoor Brands Corporation announced it would split and create two independent publicly traded companies: Smith & Wesson Brands, Inc. and American Outdoor Brands, Inc.
  8. A good student of the evolving retail paradigm, Target is now the teacher.
  9. Pet startup Pawp wants to take a bite out of Chewy.
  10. SC Johnson has taken a majority stake in eco-conscious suncare brand (and ExpertVoice partner) Coola.

 

Have a story you think should be featured in next month's edition? Share it with connor.jones(at)expertvoice.com.

Written By

Connor Jones , Sr. Manager of PR and Communications
ExpertVoice

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