October ’19 New Brands and Site Trends
Experts took close to one million Edu-Games last month. Perhaps that was due to the launch of brands like Ancient Nutrition in the health and wellness space to Klos Guitars in the music category providing experts across a variety of disciplines and passions the opportunity to increase their knowledge to speak better on their behalf.
Welcome to the ExpertVoice family:
As retailers gear up for the holidays, hiring starts to pick and so does the growth of the expert audience. New retail employees are introduced to ExpertVoice in their early days of employment so they can be confident they are providing the best advice and recommendations to their customers around what to buy. These numbers are reflected in the uptick of EduGames taken and new members joining the platform.
Expert growth can also be attributed to new member pushes from some of our partner and membership organizations like the AIARE (American Institute for Avalanche Research and Education), Leave No Trace, USA Cycling, International Freeskier and Snowboard Association, Sportsmen’s Alliance, NTOA, American Alpine Club. In some instances, key brands of interest to these groups have partnered up to provide an additional incentive for their members when they join ExpertVoice. If this is of interest to your brand, reach out to Chris Cochella.
Read on below for a snapshot of activity around the platform. If you are interested in learning more, just reach out:
- Experts took 994,176 EduGames last month.
- 29,070 new experts joined ExpertVoice in October.
- Experts made 44,384 orders, purchasing 74,070 products last month in ExpertVoice hosted stores.
- Experts purchased $5,843,929 worth of products last month via ExpertVoice hosted stores.
- Experts made 5,343 digital recommendations* on ExpertVoice in October.
- Experts uploaded 3,211 pieces of EGC** last month to ExpertVoice.
*What’s a recommendation? Check out any hosted store on the platform, experts can write a recommendation about the gear they own as well as leave a likelihood to recommend score.
**What’s EGC? This is Expert Generated Content – pictures experts have uploaded to the ExpertVoice platform, often tagging brands that they are using in the photo.