As the pandemic shook the country, each industry felt its impact in different ways. Jake Gaventa, the Partnerships Manager for the American Mountain Guides Association (AMGA) shared with us some resources on how outdoor professionals can adapt during this time. Below is an overview of AMGA’s work, created in partnership with The North Face as the world faces a global pandemic.
The post COVID-19 landscape is uncertain for America’s guides, instructors, educators and outdoor professionals. The American Mountain Guides Association (AMGA) is taking charge and providing guidance on how, when, and where we return to guiding and outdoor education. The AMGA is excited to announce the launch of the public Industry Resources Center. The hub offers tools and resources including a suggested return to work framework, workplace safety regulations, medical and legal considerations, land closures, relevant legislation, federal aid and unemployment resources, professional development opportunities, and communication strategies for our new reality. Information is shared with the industry via an online resource center housing professional webinar, shared return to work plans, informational summaries, and links to the best outside resources. Please check it out and share https://amga.com/coronavirus-industry-response-center/.
This initiative is part of The North Face’s United to Move the World Forward Campaign, a commitment to global outdoor communities that make exploration possible and accessible, as they rebuild and start bringing people back outside. The North Face has committed $1 million to support global outdoor communities that make exploration possible through its Explore Fund. The campaign has worked closely with state governments and outdoor officials to identify and fund the most pressing emergency relief for outdoor communities hit hardest by COVID-19. These donations are now benefitting food banks, search and rescue organizations, relief funds and more across the U.S. Separately, The North Face is ensuring a responsible return to work for outdoor community workers through a new partnership with the American Mountain Guides Association.
While our ability to enjoy the outdoors is rightly at a standstill, the people, places and organizations who enable exploration around the world are facing an unprecedented challenge. Through our partnership, we are making resources, training and assistance broadly available to the many out of work guides, educators and nonprofits that support the ways that we explore – ensuring they are still there to facilitate responsible experiences when we take our first steps back outside.