Product Advocacy

Discover the right experts for your brand and get them talking about your products. Learn how you can empower their voices through exclusive brand education and experiences.

Product Education

Build brand and product advocacy by targeting category-specific experts and giving them inside access to the story of your brand, its products, and the ways those products can enhance the lives of the end consumer.


Product Seeding

Put your product in the hands of trusted experts so their recommendations come from first-hand experience with the product, boosting your brand and product advocacy. Follow up by surveying target audiences to gain deeper understanding of product positioning and development.

Expert Live

Develop a meaningful, two-way dialogue between you and your target experts. Make them an integral part of your broader marketing strategy by providing exclusive, behind-the-scenes details about your products. Engage with experts and address any questions or comments they may have.


Meet experts your customers trust


Jason H.

Salt Lake City, UT | Member since 2016

Jason loves to post photos of his newest gear, comment on other posts, and keep up to date on his favorite brands and products with in-depth content and videos.

As a guide I love seeing repeat customers show up decked out in the gear I recommended last year.


Alex N.

Seattle, WA | Member since 2016

Alex doesn't just work at one of the largest beauty retailers, she also buys beauty products daily and posts about them on her Instagram. She also tests her knowledge of beauty trends and insights, and has dozens of buying conversations with her friends, family and complete strangers. How do we know? We track it, analyze it and frankly, she tells us.

Nothing gives me more satisfaction than helping my friends and co-workers fall in love with a new product. I'm addicted to beauty - and Experticity helps me feed that addiction!


Bob R.

FL | Member since 2016

Bob never stops running — unless it's to spend time claiming the perks he gets from quizzing himself on the hours of exclusive Run category content available on Experticity.

I'm VERY hard on new shoe purchases — if I don't love something after one run, it's out. Experticity has helped me get into shoes I love year after year, which helps me feel confident recommending to my customers.


Diana K.

NY | Member since 2016

Diana is a bit of a renaissance woman. Consumer Electronics, Fitness, Climbing and Housewares are but a few areas of her expertise. Her blog, "The Modern Momma," is filled with endless questions posed to her by men and women as passionate as her — but looking for a little guru guidance.

Experticity is my secret weapon. People have no idea how I stay informed and always have the latest and greatest gear...It's my dirty little secret.

Trusted industry leader

Hundreds of the largest brands and agencies partner with Experticity to grow their influence on customer purchasing decisions.