Product Advocacy
Product Education
Build brand and product advocacy by targeting category-specific experts and giving them inside access to the story of your brand, its products, and the ways those products can enhance the lives of the end consumer.
Product Seeding
Put your product in the hands of trusted experts so their recommendations come from first-hand experience with the product, boosting your brand and product advocacy. Follow up by surveying target audiences to gain deeper understanding of product positioning and development.
Expert Live
Develop a meaningful, two-way dialogue between you and your target experts. Make them an integral part of your broader marketing strategy by providing exclusive, behind-the-scenes details about your products. Engage with experts and address any questions or comments they may have.