Crankbrothers and Coalatree shared their experiences about implementing the Expert Recommendation Display on their e-commerce platforms and how they optimized the position of expert reviews to increase revenue. You can watch the full webinar here to see how expert reviews increased conversion rates and average order value.

Next, new features were released for brands that do not host their store on ExpertVoice. Previously their products could not collect digital recommendations and they did not appear in search results on the ExpertVoice platform. The new ability to create and host a product catalog for any brand with a redirect store makes this possible. Early adopters include LEKI, Osprey, and Cotopaxi amongst others. For more information, click here.

Finally, beta programs for Communities and Product Launch Campaigns entered their final phase this quarter. Our program participants have helped us learn so much as we plan for a broader launch of both products later this year. Perhaps more exciting though, is that they are telling us they see the tremendous value too: 

• Beta Communities: Nine brands including Federal, Superfeet, and The Honest Kitchen continued to manage their expert community. Drake Adams, a beta brand participant and the Sales Manager at Athlon Optics shared, “My experience with the beta program has been phenomenal! I made connections with so many types of folks in the industry and even acquired new dealers from this program.”
• Beta Product Launch Campaigns: Four brands continued to manage their beta product seeding program -- from shipping their products to collecting expert-generated content. While two brands are still in the midst of their campaigns, Klymit has already reached about the ability to run another campaign as soon as it's available.

Here's a closer look at more brand highlights from last quarter: