Influencer Marketing

A fun look at influencer marketing gone wrong.

Don’t trust your brand’s influence to just anyone.

There’s a big difference between someone smiling about a free backpack and a qualified, authentic expert.

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Real ROI from authentic influence. Really.

Influencer marketing is about more than just likes, shares or reach.

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You know a mooch when you see one.

If your brand has to pay for its friends, they were never really friends in the first place.

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Celebrity sparks attention. Authenticity drives sales.

In fact, just 3% of consumers would consider buying a product endorsed by a celebrity.

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Don’t leave influence to chance.

Real influence isn’t about fame, fortune or celebrity status. And it takes more than one paid social post or viral video to maximize the power of influencers.

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