The Power of Influencers – Quantified

The Power of Influencers – Quantified

Research Study


Some opinions matter more than others when it comes to influencing what people buy. And we’re not talking about celebrities on Instagram. It’s actually micro-influencers who are supporting brands best in earning consumers’ purchases—and trust.

What our study proved about our micro-influencers:

  • They care enough to gain in-depth knowledge about products and brands they believe in
  • They have over 22x more conversations involving active product recommendations than others
  • 82% of those who received their recommendations were likely to follow through on them

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