The Power of Influencers – Quantified
The Power of Influencers – Quantified
Research Study

Some opinions matter more than others when it comes to influencing what people buy. And we’re not talking about celebrities on Instagram. It’s actually micro-influencers who are supporting brands best in earning consumers’ purchases—and trust.
What our study proved about our micro-influencers:
- They care enough to gain in-depth knowledge about products and brands they believe in
- They have over 22x more conversations involving active product recommendations than others
- 82% of those who received their recommendations were likely to follow through on them