The Future of Ecommerce: 4 Predictions About the Evolution of Online Shopping
One of the most important parts of running a business is staying informed of the latest advances and changes happening outside of your company’s four walls. Staying up to date on the future of eCommerce is crucial in order to keep your business relevant in a world that never stops evolving.
Technology and online shopping are shaking up the retail industry. Consumers are actively searching for and purchasing products and goods from their computers and mobile devices. Learn what the future of eCommerce holds so you can prepare your business for the upcoming trends and new developments.
Multi-Channel & More Mobile Shopping
Shopping no longer takes place solely in a brick and mortar store. Online shopping is very appealing to many customers, and consumers are enjoying the convenience of shopping from their mobile phone or couch. Many eCommerce sellers know the benefits of selling through multiple channels, but it’s a need that’s rapidly growing. Shoppers are flocking to multi-channel outlets and multi-device platforms to complete their purchases and you need to be ready.
Adding an influencer marketing strategy that includes both online influencers and retail or pro experts is beneficial to adapt to the ever-changing landscape. As advertising also continues to change, it’s clear that consumers trust recommendations from friends and family over traditional advertising and brand sponsored messaging.
More Dedicated Online Shopping Days
As users continue to see the value of avoiding lines and fighting over low inventory, a rise in dedicated big online shopping days with even bigger sales will likely occur. Special promotions and hype around sales are what gets consumers talking and sharing about products and brands. There’ll be more dedicated deals sent via text and distributed to consumers within the mobile experience. As technology improves, more companies will likely also begin rolling out stronger points-based and online loyalty programs.
Device-Focused to People-Focused Marketing
Smartphone shopping is becoming more common with no sign of it letting up in the future. Anyone in eCommerce needs to prioritize a mobile strategy and optimize their buying experience for a smaller screen. Consumer intent is key to reaching the right customers at the right time.
In the past, there has been a large focus on media consumption by device and browsing environment, but data is becoming more sophisticated and marketers are recognizing this trend. You’ll start to see true people-focused marketing that hones in on behavior and intent. This is also a great time to get your influencer marketing strategy in place and encourage your biggest fans to communicate your message to other consumers.
Instant Delivery Gets Even Hotter
Speed is a huge factor when consumers are interacting, purchasing and reviewing products online. A poor connection, slow delivery, and delays are no longer acceptable. Shoppers expect to go online, spend their money and get their merchandise instantly. While some businesses are still trying to figure this one out, there are many who are testing out the instant delivery framework and doing it well. Efficiency and timeliness are two expectations consumers will come to expect and demand, or they’ll take their money elsewhere.
ECommerce is always changing and trends come and go. Knowledge is power and any business that wants prosper should educate themselves on what the future is predicted to bring and adjust their business plan accordingly. Optimizing your processes and strategies has the potential to save you money and push your business to the next level.