Audience targeting allows marketers to be more accurate when selecting who sees their ads. They generally target a particular group of consumers based on interests, behavior, demographics, and location. Marketers use customer relationship management technologies or social platforms like Facebook to target specific groups with advertisements or messages.
The ExpertVoice community can be targeted by their profession, interest, demographic, location or interactions within the platform. Experts love to learn new things, but understandably only want to be alerted to brands within their realm of expertise. ExpertVoice’s targeting engine only sends your brand to the experts who are as passionate about your field as you are.