About Us


We are ExpertVoice

Since 2004, ExpertVoice has empowered people to make better buying decisions. Over the years, we’ve evolved our platform offering—adding new industries, new brands and new experts. And we’ve had new names and taglines that reflect the evolution of our brand.

We define experts as people who are fueled by their passion. They have significant sway with others in their sphere of influence through their work or extracurricular activities with the credentials to prove it. Think retail associates, industry professionals or other passionate, qualified community members. Their influence is powerful, 82% of consumers who receive a recommendation from an ExpertVoice expert are highly likely to act on it.

Consider yourself an expert?  


Noun – A person who has a comprehensive and authoritative knowledge of or skill in a particular area.

The power of ExpertVoice. By the numbers.

brands on the platform
active members on the platform
retail doors represented on the platform
partner organizations

These brands recognize the value of advocacy.

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Where did we come from?

ExpertVoice was built by a team that recognized the power of personal connection and also recognized that the most successful brands understood how to harness that power. We’ve pioneered high-performance solutions that elevate real-world experts and connect them to relevant brands. We’ve worked to foster relationships between experts and brands that benefit them both and even more importantly, benefit consumers.



Named for the ideal conversational distance (in feet) between two humans. The company’s original mission remains true today: to help brands utilize the power of one-on-one recommendations.



We acquire a website that rewards field professionals for acquiring more brand & product knowledge. Within two years we rename the website ProMotive.



We change our name to Experticity to reflect our increased emphasis on our member’s expertise and authenticity.



We acquire ReadyPulse, a software platform designed to amplify the online influence of real-world experts.



We change our name to ExpertVoice and evolve as a product-based tech company with the launch of the Advocacy Platform— refining our vision to help even more consumers make better buying decisions in all channels.

Our Values


Seek and share knowledge

Knowledge is power, we believe there’s even more power when that knowledge is shared. When you know about something—seriously know about it— you can pass on your hard-earned expertise and years of experience to other people. Helping others and solidifying your expertise in the process.

Pursue passion

We celebrate infectious passion, the obsessive drive to learn everything you can about that thing and do that thing every chance you get. The unshakeable urge to share what you know about that thing with others so that they too may find the same sense of joy.

Help generously

We value radical helpfulness and believe wholeheartedly that our job is to create meaningful solutions to help people, help people.

Build community

We believe that all things are better shared. We like wit, fun and—although we take our work seriously—we don’t take ourselves too seriously.

Deliver value

We are results-oriented and pride ourselves on providing value at every step of the way to both the experts on our platform and the brands that we partner with.

Our culture

We believe that great company culture is about more than a basketball hoop or a fully stocked kitchen, it’s about the people you work alongside. We’ve built a team of bold thinkers, creative change-makers, and all-around passionate people.


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The Power of Experts, Quantified

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The Power of Authentic Advocacy

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Framework of Advocacy Marketing

Complete Guide to Advocacy Marketing How to drive sales by getting the right people talking about your brand. Whether you work direct-to-consumer, with a retail partner or as a brand marketer, your goal is to drive sales. Of course you want to ensure your customers have a good experience, that you’re creating brand loyalists and […]

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