Back-End and Front-End

When marketers refer to “Front-End” and “Back-End” marketing campaigns they’re talking about two different types of direct marketing strategies. “Front-End” is the strategy for selling the first product to a new customer. “Back-End” are all the additional products that a customer will buy from a brand over the time that they remain a customer.

It can cost a lot for a brand to find customers to buy from them for the first time. If the experience is a positive one it should be much easier to convince a customer to buy from you again. Marketers uses back-end marketing strategies and tools like CRMs to manage customer data, reports, analysis of existing customers.