Expert Recommendation

With so many choices and opinions on what to buy, consumers need advice they can trust, and they go to people they consider experts — their friends, family, professionals, and sales associates — for trusted recommendations. Experts are so highly trusted, 82% of people view an expert’s recommendation as something they would be highly likely to follow. And they happen everywhere, both online and offline - in the messageboards, retail stores or on the ski slopes. Those expert recommendations provide consumers with a more informed and authentic motivation to make a purchase.