FTC’s Truth-In-Advertising Rules


The Federal Trade Commission (FTC) has three rules for advertisers, they're coined the FTC's Truth-in-Advertising Rules. These three rules are as follows:

1. Advertising must be truthful and non-deceptive;

2. Advertisers must have evidence to back up their claims; and

3. Advertisements cannot be unfair. For a more detailed explanation, click here.