Influencer Marketing

Influencer marketing is a type of marketing that identifies and engages individuals who are considered influential within a specific market or demographic. These influencers are usually paid to distribute content or recommendations for a brand. On social media platforms like Instagram, Snapchat and Twitter, influencer marketing is most often used as a form of paid reach — paying someone to distribute a message to their followers. In most cases, influencer marketing is a top-of-the-funnel strategy, raising awareness but not directly driving sales