Product Recommendation


A product recommendation is guidance for a specific use case provided by a real consumer who paid for a product. The recommendation should give potential customers context and confidence behind whether or not the product will work for his or her needs. Online product reviews are increasingly important to younger shoppers. A Pew Research Center study showed that half of adults under the age of 50 “routinely check online reviews before buying new items.” See what the difference between a review and a recommendation is here.