User Generated Content (UGC)
Definition
User generated content any type of content (photos, videos, blogs, etc.) that has been created and put into the public space by unpaid contributors. ExpertVoice can automatically collect a consumer’s UGC specific to certain brands across all social networks such as Instagram, Twitter, Facebook and Youtube. Experts can also directly contribute UGC to a brand on the ExpertVoice platform. Once curated, brands can publish UGC across marketing campaigns and channels such as product pages, emails, printed catalogs, store kiosks, and more.