Micro-influencers may not have the flashy appeal of celebrities, but they have something even more valuable: their audience’s trust. But just how much of an impact can these influencers make on your bottom line?
ExpertVoice partnered with Jonah Berger, a professor at the Wharton Business School and author of Contagious, and The Keller Fay Group, the leading word-of-mouth agency, to look at the impact of a conversation with a micro-influencer as it relates to the final outcome in the mind of the buying consumer.
