Marketers are too focused on who’s behind the camera when they should be focused on who’s in front of the camera. User generated content is a good tactic in helping to solve the problems marketers face daily in reaching consumers more authentically, but it only represents one side of a two-sided coin. In this webinar, ExpertVoice CMO Kevin Knight explains the spectrum of influence, and why he believes marketers need to look to the other more powerful side of the coin, user inspired content.
Speakers
Kevin Knight – Chief Marketing Officer – ExpertVoice
Kevin leads the marketing and creative services teams at ExpertVoice. Before joining ExpertVoice, he was the global head of creative and brand strategy at Pinterest and previously worked at the Facebook Creative Shop in New York City, where he developed some of the most successful campaigns in digital advertising. Kevin has also held marketing roles at Google and Microsoft. He earned his bachelor’s degree at the University of Utah, and his MBA from MIT.
Moderator
Michael Pryzbylski – WOMMA