A new look for ExpertVoice — inspired by the voices behind it

If you’ve been with us for a while, you know ExpertVoice has evolved over the years. We started back in 2004 as 3point5, then became Promotive, then Experticity — and each chapter helped shape who we are today. We hold all of those eras near and dear. (OGs, we see you!)

What hasn’t changed through all of that evolution is our belief in the power of expert insight — and the role real voices play in helping people make better buying decisions.

Same mission. Fresh look.

This logo refresh is not a name change. ExpertVoice is still ExpertVoice. What it is is a clearer expression of our mission: to amplify expert voices and help them make an impact — whether that’s educating others, sharing honest recommendations or putting products through their paces in the real world.

Our new logo is a fresh take on our familiar lightning bolt, now with a subtle nod to a speech bubble. Think: part bolt, part quote, all ExpertVoice. A little glow-up, inspired by the energy, insight and opinions that power our community every day.

Why voice matters (and always has)

Expert voices are the heart of everything we do. They’re the retail associates testing products on the floor. The outdoor pros pushing gear through real conditions. The coaches, healthcare workers and industry pros sharing experience-backed product insights you can actually trust.

This refresh brings that shared value front and center — visually reinforcing what’s always made ExpertVoice different.

A look back — and what’s next

Looking back at our brand timeline, one thing is clear: ExpertVoice has always grown alongside its community. Each iteration reflects a deeper commitment to expertise, authenticity and connection.

This update is a continuation of that story — not a reinvention, but a refinement. Same mission. Same expert energy. Just a look that better matches where we’re headed.

A new chapter together

We’re excited to step into this next chapter with a logo that better represents the people who make ExpertVoice possible. Whether you’re here to share your expertise, discover new products or partner with experts who truly know their stuff — thank you for being part of this community. Your voice is what gives ExpertVoice its power.