Author: Emma Wilcox
- ExpertVoice News
- Celebrating 20 years of ExpertVoice: Discover how expert-driven content drives sales, boosts loyalty and connects brands with key audiences.
- Advocacy Marketing, Best Practices, ExpertVoice Brand Stories, Product Knowledge, User Generated Content (UGC)
- Learn how Superfeet built trust and expanded into new markets through expert reviews and targeted product sampling. Actionable insights for any brand.
- Expert Profile, Expert Stories
- Spotlight on Peter Newton, a kayaking Olympian and REI employee, sharing his journey and experiences with ExpertVoice.
- Advocacy Marketing, Best Practices, Customer Experiences
- Discover how brands build trust and drive sales with expert reviews. Learn from Outdoor Research, Stanley and Big Agnes on leveraging genuine feedback.
- Best Practices, Product Knowledge
- Master backpacking meals with our guide on essential gear, top recipes and expert tips for delicious trail cooking.
- ExpertVoice News
- ExpertVoice celebrates National Park Week by donating $1 from every purchase on April 25 to support our parks.
- Advocacy Marketing, Best Practices
- Understand the effectiveness of product sampling in building trust, driving sales and gaining valuable insights. Explore various strategies and benefits in this how-to guide.
- Best Practices, Retail Insights
- Explore what retail employee engagement is, why it matters and different strategies to make in-store employees feel equipped, educated and eager.
- Advocacy Marketing
- Discover ExpertVoice Flash Deals: Boost brand awareness, reduce excess inventory and drive sales with 7-day promotions. See strong ROI and continued sales lift post-deal.
- Advocacy Marketing, Modern Marketing
- Explore creative tactics to drive sales, clear excess inventory, and captivate customers with compelling offers.
- Best Practices, Product Knowledge
- Looking to shop more sustainably? Discover 8 eco-conscious brands on ExpertVoice this Earth Day.
- Best Practices, Customer Experiences
- Looking to increase customer loyalty? Follow these 6 steps to keep customers coming back, boost retention rates and build brand advocates.