Celebrating 20 years of ExpertVoice: A partnership built on connection

As we celebrate ExpertVoice’s 20th anniversary, we’re reflecting on two decades of connecting brands with the real-world experts who amplify their impact. What started as a simple idea — harnessing the power of personal connections to influence purchasing decisions — has evolved into a robust platform that empowers brands to reach new heights. Today, we’re more committed than ever to helping brands like yours grow through authentic, expert-driven content that drives sales, increases brand awareness and builds loyalty among key consumer groups.

Where we started: A foundation built on connection

In 2004, we launched 3point5, named for the ideal conversational distance (in feet) between two people. Our mission was simple: to help brands leverage the power of one-on-one recommendations from trusted experts. That core belief — connecting brands with influential voices — has stayed with us as we’ve grown and evolved.

Over the years, we’ve expanded our capabilities, refined our platform and embraced new technologies to make these connections even more impactful:

• 2007: Acquiring ProMotive to reward field professionals for learning more about products and brands.
• 2012: Rebranding to Experticity to reflect our commitment to expertise and authenticity.
• 2016: Acquiring ReadyPulse to amplify the online influence of real-world experts.
• 2018: Evolving into ExpertVoice with the launch of our Advocacy Platform, helping brands engage experts and influence consumers across all channels.

A Look at the present: Driving results for brands

Today, ExpertVoice is proud to be the go-to platform for brands looking to build meaningful relationships with experts who are passionate about their products. Our community of experts has never been stronger, and the numbers speak for themselves. This year alone: 

• 3.5 million completed quizzes: We’ve helped brands create engaging content that expands experts’ knowledge, allowing them to confidently recommend products.
• 70,000 expert-written reviews: These reviews provide valuable, real-world insights that help consumers make informed decisions and give brands authentic content to showcase.
• Over 500 lessons launched this year: We continue to offer education opportunities that help experts deepen their product knowledge, giving them the confidence to recommend with authority.

These wins aren’t just numbers — they’re proof of how we’ve helped brands connect with experts to drive tangible results. Whether you’re looking to boost sales, gather invaluable product insights or increase brand loyalty — we’re here to make sure you achieve your goals.

Looking ahead: A future of growth and opportunity

As we celebrate this milestone, we’re also looking toward the future. We’re constantly evolving to meet the needs of brands and experts alike. With new initiatives like Flash Deals, an expanded Outlet store, and enhanced product sampling opportunities, we’re committed to continuing our mission of creating impactful connections between brands and experts.

Our success wouldn’t be possible without the trust and partnership of brands like yours. As we embark on the next 20 years, we look forward to deepening these partnerships and creating even more opportunities for growth. Thank you for being part of our journey — we can’t wait to see what we’ll achieve together.

Here’s to the next 20 years, powered by the experts and brands who make it all possible.