PRODUCT SAMPLING CAMPAIGNS

Access experienced product reviewers

Hand-select participants from an extensive network of vetted and credentialed industry experts to sample your products and automate the collection of their authentic UGC and product reviews. With ExpertVoice Product Sampling Campaigns, quickly collect fresh feedback from an audience who truly knows their stuff.

Sample your products to people who know their stuff.

No more searching for the right people to post product reviews or UGC on social media or negotiating contracts; on ExpertVoice, the applicants come to you. The ExpertVoice network is made up of verified professionals and enthusiasts who are motivated by passion rather than a paycheck. These are the types of people, the ones that consumers truly trust for buying advice, that you can build communities with and recruit on the ExpertVoice platform to participate in your Product Sampling Campaigns.

The power of the ExpertVoice audience — by the numbers.

verified industry experts

partner organizations

industry categories

retail locations

Transparency into user profiles

Understand more about the qualifications of your sampling participants with access to all the information you need to make an informed decision about who is best to represent your brand. See where they’ve worked, what other brands they love, what content they share and what fuels their passion. Transparency into the people trying out your products means you can feel confident that you have the right people who will sample and recommend your products the right way.

Features of ExpertVoice Product Sampling Campaigns

Build and post an application

Easily identify the right product testers who will review your product online from an expert applicant pool.

Segment your product reviewers

Create separate groups of experts and provide them with personalized messaging and products based on your criteria.

Easy application management

Quickly filter, vet and rank expert applicants in the Advocacy Platform to identify suitable testers and reviewers for your brand

Send custom campaign messaging, automatically

Increase the quality of your reviews by sharing important details with transparent expectations and timelines with your expert audience.

Engage with content and reviews

Strengthen your participant’s love of your brand by engaging with the creator’s content and product reviews posted on both ExpertVoice and your website.

Stop taking chances with your product reviews.

Quickly generate honest and in-depth product reviews that build trust with your customers, the kind of trust that can boost revenue up to 40%. Sample products ahead of a launch so that you can go to market with a collection of reviews on hand ready to display on your product pages, or collect fresh product reviews and bring new life to an existing product line. We know that product reviews aren’t one-size-fits-all these days — gather written reviews, customer images and video reviews all in one place. Syndicate product reviews collected on ExpertVoice to your website or key retailers' websites to increase trust with online shoppers in more places.

Collect authentic product photos and videos.

Who doesn't love a review with a customer photo to make an informed buying decision? Gather photos and videos from your product sampling participants that showcase your products out in the wild. Access this content from educated product users to post on social channels or populate your e-commerce pages. Collect and display UGC without any ownership contracts to worry about—all content posted on ExpertVoice is approved by creators and available for brands to share wherever and whenever they want.

Key benefits of Product Sampling Campaigns:

Accelerate the collection of online reviews & UGC for key products from select, credentialed product sampling participants.

Quick and easy to set up, monitor and analyze your campaign using the Advocacy Platform.

Boost online purchase confidence when you go to market with credible UGC already on hand.

DIY or fully supported

DIY: For brands with the time and expertise, the Campaign Manager makes it easy to execute product sampling on your own — we’ll provide coaching and best practices, and you can move at your own pace.

Fully supported: For brands short on time and resources, Managed Services will take care of your campaign from soup to nuts — we’ll source an exclusive audience to meet your criteria and deliver results when the campaign wraps up.

See Product Sampling Campaigns in action.

"The Product Sampling Campaign was the most effective way that we could have driven awareness for Cusa Tea & Coffee (on ExpertVoice); it generated a ton of reviews and content — a 10 out of 10 for us."

Jim Lamancusa
Founder and CEO

"Product Sampling, and ExpertVoice in general does everything it’s supposed to do for us and sometimes even better. The content is so above and beyond. We collected comprehensive reviews that provided really in-depth analysis of our products, which is also super valuable from an internal perspective for our product development team."

Nicholas Sells
Digital Specialist

“When we launch a new product, it sometimes takes a year or longer for that product to generate traction and give us the kind of feedback we need. Running a product sampling campaign through ExpertVoice was really fun. I enjoyed being able to go in and find that perfect product tester - to have access to the data to find that perfect set of people that I know are going to come back, and they're gonna give a quality review of the product, whether it be good or bad. The feedback they provide is invaluable to us. We're getting ready to launch a new product, and I plan to continue to use sampling campaigns to our advantage."

Micah Orvis,
E-commerce Manager

"Overall we got the engagement we thought we would; we got great reviews, and experts engaged with our brand on social media after the campaign ended. The ability to curate our audience of testers is so valuable, it guarantees a base level of quality in participation. Through the campaign, we connected with new experts and gathered imagery that was truly photography worthy"

Andrew Meakin
GM of Red Paddle Co. N.A.

Get more social proof in your back pocket.

Start Sampling

Schedule a Demo

Learn more about building advocacy for your brand.

CASE STUDY Edge Eyewear collects “above and beyond content” with ExpertVoice Product Sampling.

Brands partnered with ExpertVoice to connect with industry professionals—get them learning about and purchasing products—and become advocates for the brands online and out in the world.

CASE STUDY Authentic Reviews, Impressive Results: NFS’s 76% E-commerce Conversion Increase with ExpertVoice.

Discover how NFS leveraged ExpertVoice to drive a 76% lift in e-commerce conversion rates through authentic reviews and recommendations.

BLOG How product sampling strengthens relationships with online communities

Curious how to engage your key customers? Consider bringing them into a brand community or running a product sampling campaign. Here’s how.

Case Study How Cusa Tea & Coffee saw a 539% MoM boost in authentic product reviews on ExpertVoice.

Find out how a beverage brand used ExpertVoice product sampling to reach new audiences and boost brand awareness with key retail employees and industry professionals.