Influencers are a popular way for brands to create buzz about their product — because it works. But when it comes time for a consumer to make a purchase, they often need a more personal recommendation. It's tough for high-profile influences to have those one-on-one conversations. But experts can. And they do. ExpertVoice surveyed more than 1,000 experts on their recommendation behavior, and their responses give marketers actionable insight. Expert recommendations are the secret to converting consumers.

Download this eBook to learn:

• Where to focus your advocacy marketing efforts
• How to capitalize on existing conversation surrounding product recommendations
• Why you need to invest in educating and seeding products to inform those recommendations