How Hyperice doubled sales on ExpertVoice — and keeps growing.
01 - BACKGROUND
Hyperice is a global leader in recovery technology—on a mission to help people move better, live better, and be better. Known for transforming recovery routines from locker rooms to living rooms. When Hyperice first partnered with ExpertVoice back in 2021, the relationship had room to grow.
“It was more of a thing that was in passing than anything else,” said Ike Tucker, Director of Retail at Hyperice. “There was a general knowledge of what ExpertVoice did… but it was a very small piece of our business.”
That changed in 2023.
02 - CHALLENGE
Unlocking untapped potential
By early 2023, the Hyperice team realized they had only scratched the surface of what ExpertVoice could do. After diving deeper into the platform’s full capabilities, they saw untapped potential — and set an ambitious goal: double sales on ExpertVoice.
We had only really checked off a small portion of the ExpertVoice capabilities… Once we were able to sit down and show the potential, our leadership realized there was more there.” Ike Tucker Director of Retail, Hyperice
With fresh momentum and internal buy-in, the brand committed to new investments in content, promotions, and expert engagement.
03 - SOLUTION
Activating growth with a focused strategy
To hit their goal, the team leaned into high-impact activations. They embraced Flash Deals, increased promotional cadence and prioritized educational content on the platform. By early 2024, they had doubled their sales on ExpertVoice— delivering on the ambitious goal they set just a year earlier.
I think it’s a really unique platform…I don’t think there’s anyone still servicing this space the way ExpertVoice does.”
Ike Tucker Director of Retail, Hyperice
In 2024 alone, they launched two Flash Deals and activated additional promotional placements. Their most recent Flash Deal outperformed all previous ones. “We extended the discount, pushed out new content, and really drove excitement around the brand,” said Gabi Taubman, who manages the day-to-day execution of the ExpertVoice program.They partnered with the ExpertVoice Studios team to elevate their educational content and better showcase product innovation. “It looked really, really sleek when it came out… premium content. We were pretty excited about that,” Ike shared.
The team also began to use ExpertVoice data to fuel retail growth. They noticed strong engagement from employees at stores where they didn’t yet have distribution — like Bass Pro Shops — opening the door to new retail conversations. “It gives us the ammunition when we need to go back to those retailers and say: ‘Hey, your team’s invested. Let’s make something happen.’”
04 - RESULTS
Exceeding expectations
The results speak for themselves. “This has become a huge piece of our business — something that continues to grow,” said Ike. After doubling their ExpertVoice sales from 2023 to 2024, Hyperice has continued to build on that momentum — seeing significant gains in 2025 so far.
ExpertVoice has also helped streamline operations. Hyperice now directs inbound pro requests to the platform — eliminating the need to manage one-off discounts or team orders.
We’ve cut back a lot of the pro teams we used to work with and are pushing people toward ExpertVoice instead… It’s easier to monitor pricing and orders—and helps us centralize that part of the business.”
Ike Tucker Director of Retail, Hyperice
What’s next
Hyperice isn’t slowing down. They’re preparing to run their first Product Sampling Campaign this summer, in support of a major product launch. They’re also expanding into Canada, where early traction with expert audiences shows strong potential, and exploring new themed campaigns aligned with key retail and seasonal moments.
Every year, we’re trying new things. And every year, the partnership gets better.”
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They partnered with the ExpertVoice Studios team to elevate their educational content and better showcase product innovation. “It looked really, really sleek when it came out… premium content. We were pretty excited about that,” Ike shared.
