Rapsodo is a sports vision technology company with the mission to give athletes everywhere the tools they need to play like never before. Founded in 2010 by Batuhan Okur in Singapore, Rapsodo innovation has evolved from its first affordable personal golf launch monitor to becoming a global leader in sports technology and data.

01 - CHALLENGE

Scaling Up Training

As Rapsodo expanded, they needed a way to connect with retail audiences at scale. Ensuring that sales associates could confidently speak to their technical products was crucial. 

We needed a platform that could provide comprehensive training to ensure sales associates were knowledgeable about our brand and could effectively communicate our value proposition to sell to end users." 

 

02 - SOLUTION

Teeing Up Success Through Retail Education

Rapsodo partnered with ExpertVoice to revamp their retail education strategy. By launching on ExpertVoice, they quickly connected with large audiences of retailers and sales associates, providing in-depth training on their products and brand. This initiative led to better-equipped retail sales associates who could showcase the features and benefits of Rapsodo devices to potential buyers.

"Education on ExpertVoice is tailored for sales associates in the golf industry," Hartwell continues. The platform's flexibility allowed Rapsodo to create customized lessons for its flagship products. These interactive lessons not only covered the products' technical features but also provided insights into Rapsodo as a brand.

With ExpertVoice, we can ensure that sales associates are well-equipped to present the key selling points that help provide an exceptional customer experience."

03 - RESULTS

Early Wins With Education & Strategic Audience Connections

The education solution on ExpertVoice quickly yielded impressive results for Rapsodo. Quinn McCahon, Sales Executive at Rapsodo, highlights: "The results speak volumes! Our platform's engagement is directly driving increased sales, brand awareness, and brand loyalty in the retail market.” 

Additionally, ExpertVoice provides valuable audience analytics. "We've been pleasantly surprised by the diverse range of sales associates engaging with our brand," says Hartwell. This reach has allowed Rapsodo to expand its distribution channels and connect with sales associates in related industries, such as fitness and technology.

* Sample data for illustration purposes only; does not reflect Rapsodo's anayltics.

The partnership with ExpertVoice has also helped Rapsodo build stronger connections with industry professionals and gain valuable insights. Rapsodo can directly connect with and respond to reviews from key experts. "Relationship building fosters trust and loyalty with golf retailers and their sales associates. ExpertVoice has been instrumental in this," explained Kerri Costello, Rapsodo National Account Sales Manager.

04 - CONCLUSION

Driving Ongoing Retail Growth

“Looking ahead, we see our partnership with ExpertVoice continuing to grow,” said Kerri Costello. The team plans to further leverage the platform's educational resources and engage with sales associates through targeted marketing efforts and exclusive promotions.

“By continuing to educate and empower sales associates, we aim to drive increased adoption and sales of Rapsodo products in retail stores,” Costello continued, ensuring that athletes everywhere can reach their full potential.