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Home/ Case Studies/ Product Education/ Expert insights, exponential impact: CEP’s journey with ExpertVoice

Expert insights, exponential impact: CEP’s journey with ExpertVoice

Expert insights, exponential impact: CEP’s journey with ExpertVoice.

CEP, a leader in high-performance compression apparel, has a unique focus on scientifically designed products that help athletes and professionals perform at their best. Partnering with ExpertVoice provided CEP with a powerful platform to connect with experts in niche fields who would benefit most from CEP’s products. This partnership allowed CEP to educate these experts, enhance brand credibility and drive sales in ways traditional channels could not.

Jared Finney IV, CEP’s General Manager, played a key role in leveraging this partnership. Reflecting on the impact of ExpertVoice, Jared explained:

ExpertVoice is a really powerful tool. You have so many experts I can reach...people that not only use the product and talk about it, but also purchase it.”

Jared Finney IV
General Manager, CEP Americas

01 - CHALLENGE

Breaking through to new & niche audiences

CEP faced a familiar challenge for a specialized brand: how to reach and educate the right audiences at scale. Their products, rooted in medical science, required more than just shelf space — they needed advocates who understood their benefits and could convey them to others. “CEP takes scientific principles and turns them into products that help athletes,” Jared explained. “But it requires people to engage with a customer to tell them why this product works.”

Complicating matters further, CEP’s small team had to manage this education and engagement while balancing product launches, promotions and inventory management. They needed a streamlined, efficient way to grow their audience and bring their highly technical products into the hands of those who needed them most.

 

02 - SOLUTION

How ExpertVoice helped CEP hit its stride

ExpertVoice became CEP’s “third channel,” providing an essential way to connect with niche audiences like military personnel, first responders, healthcare professionals and competitive athletes. The partnership quickly unlocked growth, with military and first responders becoming top sales drivers. To further serve these groups, CEP launched a blackout version of its signature sock, specifically designed to meet military uniform requirements.

CEP also transformed its approach to promotions, creating an annual calendar to align campaigns with product launches, seasonal trends and closeout opportunities. This streamlined strategy allowed CEP to maximize returns while minimizing effort. “Every dollar we put in, we’re seeing four or five X at the end of the year,” Jared explained. “It simplifies the amount of effort I have to put in.”

Education and advocacy played a crucial role in building credibility. By engaging experts through training modules and lessons, CEP empowered them to understand the technical benefits of its products. This effort resulted in hundreds of detailed reviews, validating CEP’s reputation and attracting new customers. “What’s watched grows,” Jared noted. “We’ve watched it much closer, and it has grown and grown.”

 

03 - RESULTS

Expanding reach and driving revenue

With a focused approach and powerful platform, CEP has achieved significant results:

  • Expanded audience awareness: Military, First Responders, and Healthcare Professionals — key groups CEP sought to reach — are now top purchasing teams on ExpertVoice, thanks to tailored products and targeted promotions.

  • Increased sales: ExpertVoice consistently drives strong sales for CEP, with promo media efforts resulting in 4-5X ROI.

  • Gathering credible reviews: Over the last two years, CEP has collected 1,200+ expert reviews, helping to establish credibility and provide authentic product reviews to prospective customers.

04 - CONCLUSION

Building on momentum for CEP’s most important year yet

Looking to the future, CEP plans to deepen its investment in ExpertVoice, especially with the launch of new products in 2025. With ExpertVoice, CEP can efficiently manage a dual strategy — promoting new product lines and reaching niche markets with tailored offerings. This partnership has proven invaluable for CEP, not only as a sales channel but as a vital tool for reaching specialized audiences and growing brand impact.

For brands not on ExpertVoice, you’re just missing an entirely different channel... ExpertVoice allows us to connect with people that we really can’t reach through other channels.”

Jared Finney IV
General Manager, CEP Americas

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