Advocacy marketing is what we do at ExpertVoice. While influencer marketing can help your brand expand reach, advocacy marketing helps your brand improve conversations with your customers. Advocacy marketing focuses on the people that customers trust and are talking to about their potential purchases. These may be retail associates or expert friends or family, regardless of who they are, they are people that are trusted by customers. Advocacy marketing focuses on these trusted individuals, building relationships with them so they can recommend the best products from your brand to customers.