Why recommendations from experts carry more weight.
Learn about how experts can make a tangible impact on your brand’s reputation and sales growth.
Consumers need recommendations on what to buy, but they don’t look to ads for those recommendations — they look to the people they know have knowledge and expertise.
A recent consumer survey of more than 500 people revealed that only 3% trust celebrity endorsements, while 83% trust the recommendations from friends and family.
Influence in retail matters, to customer and your ROI. This academic study explores just how much more passionate retail influencers sell than their counterparts. The result might surprise you.