How influential are influencers, really?

What is the true effect of influencers? Are macro influencers more effective or should we be focusing on the micro influencers?


Keys to a successful product launch

Launching a new product is hard. But we don’t need to tell you that. You already know the importance of media launches, so how can advocacy marketing help?


Knowledgeable associates provide a measurable lift to sales

ExpertVoice commissioned a third-party academic study from the Wharton School at the University of Pennsylvania to help analyze the impact of the retail sales associates, see what they found out.


The Power of Experts, Quantified

At ExpertVoice, we’re always talking about how experts can make a tangible impact on your brand’s reputation and sales growth, but we’ll let the numbers speak for themselves.


Retail’s Forgotten Assets

How brands can excel in the changing retail landscape by investing in training store personnel.


Igniting the flame of brand advocacy

A well-run advocacy program gathers your most influential advocates and gets them talking about your brand more frequently and powerfully. How can you get started?


Want to reduce returns?

While in-store purchases have an 8–10% return rate, e-commerce returns are at least double that. What can you do to help your consumers make sure they're making the right purchase decisions?