Why recommendations from experts carry more weight.
Infographic: Do consumers trust celebrity endorsements?
Consumers need recommendations on what to buy, but they don’t look to ads for those recommendations — they look to the people they know have knowledge and expertise.
How do you reach those influential people who affect your product sales?
Influence in retail matters, to customer and your ROI. This academic study explores just how much more passionate retail influencers sell than their counterparts. The result might surprise you.