EXPERTVOICE CORE ADVOCACY

Reach consumers with authentic influence

Connect with influential audiences that will rally behind your brand. ExpertVoice is a single platform to target and engage authentic influencers, provide them with unique brand access based on their expertise and turn them into powerful advocates who recommend your brand. All while growing consumer trust and impacting your bottom line.

Join the 900+ brands using ExpertVoice to grow their business.

Engage a new kind of influencer.

Bring authenticity to your influencer strategy. Advocates on ExpertVoice are motivated by their passion, not a paycheck. Engage all types of influencers that consumers trust for buying advice—retail sales associates, industry professionals, or custom communities of brand ambassadors. The platform offers sophisticated targeting to deliver the right experiences to the right people.

Inspire high-quality recommendations.

Once you’ve engaged the right people, inspire what they say about your brand. Build their knowledge with dynamic education modules that tell your brand story or spotlight certain products. Strengthen relationships with communities that make members feel like the brand insiders they are. Kickstart your product seeding strategy with targeted product sampling campaigns that gather UGC from people with first-hand product experience.

Impact the entire buying journey.

Reach your consumers wherever they shop, at any stage of the buyer's journey. Generate awareness with more of your product out in the world. Influence consideration with trustworthy recommendations—face-to-face or online. Impact the point of purchase with a trusted product review at the top of your e-commerce page or a compelling sales associate conversation in-store. Take advocacy a step further by leveraging survey feedback to inform future product development.

Measure influence across every channel.

Analytics measure the reach of your brand online, across the industry, and at retail locations. Leverage an ever-growing library of UGC approved for use by the creators to elevate your marketing and monitor user sentiment. Understand the impact of advocacy on e-commerce and at retail.

"ExpertVoice is a very strong partner that allows brands to connect with the true influencers in both the retail environment but also at the local community level. It allows brands to clearly communicate their brand message and product stories that are vital to brands supporting retail partners.”

Al St.Jean
Vice President of Sales - N. America

"ExpertVoice’s Advocacy Platform gives us so much control. Our customers have different interests and skill levels. For example, someone who’s a hunter doesn’t want to see tactical imagery. Having the control to customize and create campaigns on the fly is helpful. And it’s easy to use!”

Maddie Petry

SVP, Brand + Marketing

"The most rewarding part of ExpertVoice is seeing the huge flood of content and reviews from our community members along with those that went above and beyond our expectations. Additionally, I’ve made connections with so many types of folks in the industry and even acquired new dealers”

Drake Adams

Sales Manager

"ExpertVoice’s audience reach and brand engagement opportunities gave us great data to be able to analyze the success of our product launch campaign. Specifically, the Edu-Game gave consumers the opportunity to learn about who Silva is and what makes our products stand out from our competitors. Including all ExpertVoice groups allowed us to truly dive into who our biggest customers are and provided us with invaluable information for future campaigns.”

Madelene Ohlin

Head of Sales & Marketing

The power of Core Advocacy — by the numbers.

82%

of people say they are highly likely to follow an ExpertVoice recommendation

94%

of consumers believe that ExpertVoice recommendations are more credible

22x

more buying conversations had by ExpertVoice members than the average consumer

89%

of buyers report word-of-mouth is a leading factor in their purchase decision

See Core Advocacy in action

Key features of Core Advocacy

Audiences

Industry-based audiences to build awareness amongst influential users.

Create ambassador communities to share your brand’s message and mission.

Build VIP teams to provide easy, always-on access to your brand.

Campaigns

Education and product seeding to create knowledgeable users and inspire more credible recommendations.

Surveys to monitor brand sentiment and gather feedback.

Promotional media to boost engagement when and where you need it.

Content

Unlimited access to user-generated photos and reviews of your products to enhance your marketing and validate your investment.

Share insights and learnings with your product development team to keep evolving your brand.

Measurement

Access reports that track product adoption and brand sentiment.

Understand where you’ve created repeat customers.

Identify new market opportunities.

Commerce

Provide deeply discounted product access for your most elite audiences to encourage adoption and drive full-price sales

Discounts for broader audiences to build awareness, and gather more diverse product recommendations and UGC.

Customization

Showcase news, posts and polls on dedicated brand pages.

Highlight community members and their accomplishments.

It’s time for an all-in-one advocacy solution.

Schedule a Demo

Learn more about the brands we help scale.

Case Study Otterbox breaks into the outdoor market by inspiring recommendations

Learn how OtterBox leverages the power of experts to diversify product lines and cross-sell into new industries.

Case Study Mammut increased likelihood to recommend by 28%

Mammut partnered with ExpertVoice to identify brand sentiment and increase the likelihood that qualified professionals who influence their targeted consumers.

Case Study How Reynolds validated their marketing strategy

When Reynolds Cycling wanted to reposition the brand, they knew insights from experienced cyclists would be valuable in informing their business strategy.

Case Study SILVA saw a 263% sales jump with educational content campaigns

SILVA wanted to increase their brand awareness with a target demographic in the North American market. See their results.